Bra Innovation Seen To Be A Hit

A bra innovation is seen to be a hit especially among companies that manufacture, produce or create intimate apparel.

Founders of the Internal Support Structure (ISS) by Galway-based Embrace Design Innovations says that this so-called bra innovation will soon be a hit among those that produce underwear. The ISS offers support in movement for all intimate apparel, including lingerie, nightwear, swimwear, shapewear, sportswear and maternity and nursing wear.

“I have developed a concept which offers breast support and uncompromised fit in movement across all intimate apparel,” says Embrace creative director Reenagh McCall.

“The ISS addresses fit issues such as falling straps, wire displacement through downward garment drag or upward garment lift in slips, bodysuits, camisoles, and open-cup breast support in nursing garments. It also addresses breast bounce and shape in sportswear.”

McCall’s mother was apparently the inspiration of it all.

“She was a bit of a latent genius and inventor in her own right. About 20 years ago, she came up with the idea of a soft piece of material to anchor a body suit. I came back to this a couple of years ago and developed the ISS, which is an extra piece of material with sits under the bra or body suit and stabilises the garment on the body.”

According to McCall, the concept is simple and inexpensive. It centres on the vertical and horizontal movement of the body as two separate axes. When the two axes pull against each other the garment moves. The ISS is hinged at three points thereby allowing greater freedom of movement in both directions without imposing directional pull or drag.

February 28, 2012. Tags: , , , , , , , , . Bras, Lingerie, Maternity Bras, Underwear. Leave a comment.

Pregnancy Underwear & Clothing Suggestions

Pregnancy wear is for all time heavy on your pockets because you will be wearing them merely for a few months. Therefore choosing a maternity wardrobe requires smart thinking to shop cleverly and get the most for the money spent.

Pregnancy is the most joyful phase for every woman and maternity apparels need to be comfortable, stretchable, and durable. Choosing a pregnancy wardrobe means making way for new loose fit clothes for mother and the new born.

Here are a few steps in choosing a Maternity Wardrobe

1. Favour discount sales, bargains, fleet markets, and freebies to acquire these clothes. You will absolutely find interesting and fashionable apparels for a lesser expense. Borrowing a few dresses from friends and relatives who became mommies will cut back your costs even better.

2. Select Your Own Clothes – A number of loose fit clothes you’ve had shopped long back may come to use now. Those wrap around skirts, frilly stretchy dresses, ponchos and sarong dresses may be put to use now. Even the yoga pants, lycra leggings, stretch pants and sweaters can also be used now.

3. Pregnancy Lingerie Wear – acquiring a set of bikini underwear is the spot on thing to do. The size can be adjusted or resized and worn even after baby delivery. Comfortable granny underwear is also a good choice.

While selecting bras, you can go for stretchable sports bras and then buy a maternity bra for the convenience of nursing the baby. You should shop early to get familiar to these maternity apparels.

4. Pregnancy Footwear – It has been widely known that flat or just low heeled shoes is all the time better as it will maintain the body balance. Slippers, sandals, and slip shoes are known to provide the comfortable feel, it is simple as well as trendy.

5. Pregnancy Party Wear – Wearing dark colours does make you look thinner. Blacks and browns will reasonably hide the baby bump. Stockings that are thigh high will make the legs long slender and neat.

February 27, 2012. Tags: , , , , , , , , , , , . Bras, Large Bras, Maternity Bras, Swimsuits, Underwear. Leave a comment.

Choosing The Right Maternity Swimsuit

Beach parties are what is hot this season when you are in search of fashion tips to wear because it is where everyone would like to dress as skimpy as possible as they could get to look hot and with style. If you have those baby bumps and fat skin there is no need to worry or be shy on flaunting it because the pregnancy outfits are available the way you want it.

There is no need  to be anxious when someone invites you to a beach party and there is no need to cancel those invites, do not be a spoil sport because you have these baby bump and you do not want to wear maternity clothes to the beach or you do not have these plus size swimsuits, now is the time to carry yourself with pride because  you are going to be a mother where not everybody is going to be, act as if there is no change in your lifestyle because maternity swimsuits are now in store for mothers like you.

Here are some tips for upcoming mothers before choosing the right Maternity Swimsuits

A week long of nourishment and massaging your skin with body butters or essential oils will make your skin look clean and glowing. You must get rid of the hairs on your tummy by using a hair removing cream or a shaver.

A funky tattoo sticker will not hurt your baby or your tummy if you feel like putting one on your navel to create an attractive design but be sure to clean your navel with an ear buds to make your tummy nice and cleanly attractive.

And now on selecting the Right Maternity Swimsuit for you

As we all know that one of the excellent exercise during pregnancy is swimming because it is proven to improve the blood circulation in your body and it also stretches the pelvic region of your bone structure which is an important part when giving birth aside that it also helps to decrease your body weight on the post pregnancy stage.

For those who do not have any idea or who do not know about bikini underwear, it is the most comfortable clothing to wear during pregnancy because the waist size can be set accordingly. Here are some kinds of maternity swimsuit to choose.


In the course of the phase, an adjustable halter bikini is the best choice to make because s the bust changes you can adjust it accordingly aside from the waist band that needs to be comfortable and be easily expanded for the changes in your growing bump.

A tankini is the best choice to have when in search of a maternity swimsuit because there is no need to have those hairs removed, no waxing on the bump or on the pubic area of yours because this style of swimwear not only trims the fat look it hides the bumps and can easily be set.


This is definitely ranking on top when it comes to women’s beach fashion and you can have combinations with it to look hot like the halter neck paired with shorts which is really happening on beach parties and you can choose from wearing a denim or a khaki shorts if you prefer where these will give you a rugged look.


The plus size swimsuits could look awkward after a beach play but no need to worry for this kind of swim wear can be covered by these stylish outfits to stay comfortable and free and it could also be worn with the maternity swimsuit for this can cover the bumps.

February 27, 2012. Tags: , , , , , , . Swimsuits, Underwear. Leave a comment.

Raquel Welch Digs Into Bra During Film Event

The actress best known for her 1966 film “One Million Years BC” was recently at a film event and even dug into her strapless bra. Seventy one year old Raquel Welch was at a film event celebrating her status as a sex symbol when she dug into her bra in front of the spectators. She made sure that she showed off her curves and other assets during the Q and A session. Welch dug into her bra because she needed to adjust her underwear.

The 71 year old actress wore a leopard print dress that hugged her still curvaceous body. She also wore nude patent platform pumps.

Welch attended the Film Society event in New York City. The said event, which lasted for 5 days, was entitled “Cinematic Goddess: American Sex Symbol, The Films of Raquel Welch.”

She faced the crowd and spoke before the showing of The Three Musketeers, for which she won a Golden Globe in 1974.

Earlier, Welch helped kick off the event at The Lincoln Centre yesterday wearing an equally revealing dress. The star took the plunge with a very low-cut brown wraparound dress as she answered questions from her fans.

Welch has always said that she’s happy growing old with grace. “Every time I have a birthday, every disc jockey in Hollywood starts yahooing it all over the place. But if you can’t have fun as an ageing sex symbol when you hit 60, I don’t know what will become of you,” she said.

Welch has been married 4 times. She also has a 51 year old son named Damon and a 49 year old daughter named Tahnee.

February 21, 2012. Tags: , , , , . Bras, Lingerie, Strapless Bra. Leave a comment.

Pregnant Molly Sims Maternity Bra

Actress and model Molly Sims was recently spotted wearing a sheer top. And because of her outfit, Sims’ maternity bra was also spotted.

Molly Sims announced her pregnancy two weeks ago. She wrote on her official Twitter page: “Big news…I’m having a baby!” The “Vegas” actress and model who is best known for her Sports Illustrated photos is married to film producer Scott Stuber. They got hitched in September last year.

The model and actress stepped out in a sheer leopard print blouse that displayed her rapidly growing stomach. The 38 year old Sims showed that by wearing a sheer top, a pregnant woman can also look sexy even during her pregnancy months.

Sims’ see through blouse also showed just a flash of her black bra, for her day out in Los Angeles. The expectant mother also wore an animal print and a flowing black skirt. For her feet, she wore a pair of ballet pumps. Sims was on her way to a nail salon.

Sims is currently busy hosting of the new reality competition Project Accessory, a spin-off of Project Runway.

She said the baby, which is due in June, was conceived on the couple’s honeymoon in Hawaii following their marriage in Napa Valley, California.

“The last time I had news that I was this excited to share with everyone was when Scott proposed last May. There are simply no words to describe the feeling…I finally get what they mean when they say pregnant women GLOW,” she said.

February 20, 2012. Tags: , , , , . Bras, Lingerie, Maternity Bras. Leave a comment.

Union Files Discrimination Suit

A union has recently filed a discrimination suit again a store that allegedly required a female employee to wear a tag that bore her bra size.

Swedish union The Commercial Employees’ Union has filed a discrimination suit against a store accused of forcing an employee to wear a name tag listing her bra size.

Representatives from the union said that the act of requiring a female employee to wear a tag that bore her bra size was not fair and was definitely an insult not only against the said female employee but to women in general. The female employee remains unnamed to this day.

The Swedish union is suing the company that owns a store called “Change” in Gothenburg. Accordingly, the female employee complained in November that she was forced to wear a tag that bore her bra size. She said that it was against her will to do so.

The company that owns “Change,” however, insisted that the female employee did it voluntarily and that they did not enforce it to the employee.

The lawsuit alleges a breach of discrimination laws and the union’s collective wage agreement.

“Our union member has experienced something offensive and discomforting in the wearing of such badges. For her, bust size is deeply personal,” union spokeswoman Jannika Fahlander said in a statement.

The suit is seeking $43,410 in compensation for the employee and $14,443 to the union for violating the collective bargaining agreement.

February 20, 2012. Tags: , , , , , . Bras, Lingerie. Leave a comment.

Denise Welch Flashes Big Bra

Celebrity Big Brother winner Denise Welch does it again. The actress again showed her big bra to the public albeit intended as a joke. Welch, who recently flashed her big bra at her husband Tim Healy, once again did the same thing when she flashed her nude big bra outside a wine store. Welch was even joined in by some of her female pals who also flashed Healy their bras.

Healy spent his birthday at a Gusto restaurant in Alderley Edge, Cheshire. It was when his wife Welch and Welch’s female friends flashed him their big bras.

Unfortunately for Welch, her antics may have been overshadowed slightly by newspaper reports that she has been having an eight month extra marital affair with a gay party planner. The gay party planner even claimed that Welch made him “straight” after a romp at the back of a taxi.

In response, Welch released a statement saying: ‘It’s Tim’s 60th Birthday and we are celebrating that and the fact that mummy is home after 3 weeks in the BB house. We are not interested in the Sunday Mirror Article.’

Meanwhile, Welch wore a brightly-coloured outfit comprised of a fuchsia top with pair of jeans in a slightly darker shade of pink and a pair of knee-high boots when she did her “big bra flashing” stint outside the wine shop.

Welch was also photographed talking to friend Patricia Penrose, star of Heartbeat. The two ladies hugged.

February 7, 2012. Tags: , , , . Bras, Large Bras, Lingerie. Leave a comment.

Bra Tycoon Mone called SNP MSPs “Muppets”

Widely recognized bra queen Michelle Mone has hit the SNP MSPs and has even called them “SNP muppets.” Via the popular micro blogging site Twitter, the bra tycoon hit out at what she called “SNP muppets.”

The popular businesswoman, who has industries involved in the production of ladies bras, became embroiled in a bitter war of words on Twitter. This, after she reportedly said that she wants to move her company’s operations down south if Scotland garners independence. Mone runs MJM International, a company that is involved in the production and development of bras. The female businesswoman has earned millions over the years because of bras, hence the moniker.

Mone’s statement triggered an angry backlash from Nationalist supporters.

Via the same micro blogging site, one Twitter user called Mone “a disappointment” while another said: “You obviously spend too much time with the English.”

In reply, Mone said: “Lots of angry SNP people out there watching too much Braveheart. Wake up and look at the statistics. I love Scotland so much but we wouldn’t survive. Would love to see these SNP muppets run a business.”

Later, after more angry reactions, she tweeted: “I said SNP MSPs are muppets. Enough of the independence chat. Let’s all pray it never happens.”

The row came after MJM International boss Mone repeated a threat she first made two years ago to move her business to London. MJM International has a headquarters at Glasgow. The company also employs several people in the United Kingdom and Hong Kong. In Glasgow alone, the company has about 40 people under its employ.

February 6, 2012. Tags: , , . Bras, Lingerie. Leave a comment.